If you are a writer of any sort, it’s important to know the different types of online writing to figure out what’s best for you if you seek a career in it. Maybe you did not know you could write better for one specific type of online writing over the other, and make more money that way, wouldn’t you stick with that type then? Online written content can be entertaining, educational, persuasive, or informative, and much more. So whether you do online writing for personal, or for business, think about what area you want to focus or specialize in. Most likely you will pick more than one of these online writing options listed below.

Different Types of Online Writing:

SEO Online Writing. Search Engine Optimization is so important to focus on for any content placed on the web unless you don’t mind not pulling up in any search engine’s results. So really, among this list, I would rank this type of writing number one, and it should be included in all your online writing that you do.

Website Content Online Writing. Some people know they need, or want a website, but they have no clue what content to fill it with. No, one sentence with a picture will not cut it on each page of a website. This can include a website’s about page, a landing page, the who, what, when, where, why of a website, and more.

Blog Online Writing. The need for online blog writers is growing each day as more and more people are realizing how important it is to have quality content added to their website each day. I always recommend to anyone with a website, put a blog on there too if possible, and start blogging about anything to do with your website. As stated from above, be sure to make it SEO optimized.

Tutorial Online Writing. This is one of my favorite types of online writing to read! I love learning how to do new tricks in Photoshop, how to learn a new effect in Illustrator, or how to fix a coding issue I may be having on my website. A great tutorial writer lays out their how to step by step, as clear, concise, and as simple as possible for their readers to learn.

E-Books Online Writing. There is lots of potential when it comes to e-book writing. You can write your own and sell it, have others sell it to make money not only for themselves but make money for you too, or get paid to ghostwrite an e-book for your clients. Online Marketplaces like Clickbank, Amazon, etc. holds lots of e-books by different authors, some make A LOT of money selling their e-books, maybe this can be for you too.

Sales Page Online Writing. Although this can fall under “Website Content” listed above, it can also be a stand-alone page or a landing page separate from a person’s website. If you possess skills as a sales writer, this is a great service to offer someone who has a product, but has no idea how to sell it.

E-Newsletter Online Writing. Whether for a website or blog, there should be someway visitors can subscribe to a daily, weekly, biweekly, or monthly newsletter. I come across so many people on a regular basis that have captured emails, but do not send newsletters out on a regular basis. Why? Because they do not know how, or they do not have the time to do it. If you can send out a newsletter on a consistent basis with latest blog post, new products, sale items, and anything else related to their website, this could be a great service you can offer to clients.

Ad Copy Online Writing. I did not find out until recently just how important it is to have someone who knows what they’re doing when it comes to writing an ad copy for you when it comes to PPC (pay per click) advertising. This service can also fall under SEM (Search Engine Marketing), to run PPC campaigns with vendors such as Google Adwords and Bing Adwords. If you have a niche for online writing that catches targeted audience’s attention enough to click on your ad you created, resulting in more sales for your client, this could be a great service to offer.

Press Releases Online Writing. This is a great way for you or your client to get more exposure to products or services all while driving more traffic to the website. Press releases are a great way to draw in interest and tell the world, hey, check out our new amazing offers. If you know how to write press releases, utilize that skill and you can make money by offering this as one of your services.

Social Media Online Writing. You could offer services in written social media plans or the actual posting updates. Social Media plans are great for businesses that plan on hiring others to do their social media for them. It can include details such as when and how often to post each day, other channels to integrate such as blogs or other social networks, advertising, running campaigns. A social media plan is a great guideline for anyone to follow, almost like a checklist made especially for their business. I also include the actual postings under this type of online writing because most social media post are in writing format, even if accompanied by a picture. If you can stick to a schedule and can often come up with fresh ideas on how to get those social networkers interested and engaged, this could be a great service for you to offer.

Internet Marketing Plan Online Writing. If you are a pro at writing online for all of the above, well why not start writing Internet Marketing Plans for businesses that may include all or most of the above. This writing also includes recognizing the customers, targeting those customers, budgeting, measurement tools for progress, and much more. Large and small businesses need professionals that can help them build their plans, critical to the success of their online presence.

Now if you are an online writer already, I hope you are thinking of ways to increase your earnings and client base by promoting some of these specific online writing types you can specialize in. Maybe you are a blogger, but if can see yourself writing up a sales page for a business or maybe writing up an online social media marketing plan for a large corporation. Start advertising these specialized online writing services. The need for these online writing services is increasing day after day so why not build a niche around what you love to do as a writer.

Do you need any other ideas on how you can make money online? Check out my blog post 27 Ways to Make Money Online to get more ideas.

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